Officially launched in 2017, HLA JEANS is a brand of fashionable sports shoes and clothing under Heilan Group. As a popular fashion brand of the new trend in China, HLA JEANS provides products of three series, i.e., sports, streets, and party for new urban youth aged 18 to 35 with global design, high quality, and cost-effective service. Starting from the more diverse young community culture, HLA JEANS interprets the trendy language of the times, and makes it have fashion elements and characteristic expression which are more than we expected.

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