Hieiika

Hieiika, created in 2012 and launched in 2013, is another self-owned clothing brand under Heilan Home.



The brand is positioned as quality men clothing at affordable prices. With its mega-sized men's clothing sale, complete product lines, customer hands-on sale model as well as clean and pleasant shopping atmosphere, Hieiika has obtained a solid customer base. By the end of June 2015, 128 Hieiika stores have been opened nationwide.