Heilan Home Co., Ltd.
Founded in 1997, Heilan Home Co., Ltd. is a domestic large-scale clothing enterprise located in Jiangyin City, Jiangsu Province. The company business covers the operation of brand garments and production and marketing of high-end suits and business wears. Among them, the operation of brand garments includes brand management, supply chain management, marketing network management and other business. The company owns “Heilan Home”, “EICHITOO”, “Sancanal” and other clothing brands and was listed in Shanghai Stock Exchange in 2000 with the stock code being 600398. On April 11, 2014, “Heilan Home” was successfully reorganized for listing on the stock market and became the leading stock in Chinese clothing industry. In 2016, the company realized RMB 17 billion of sales revenue with a year-on-year growth of 7.39%; the net profit attributable to the shareholders of the listed company was RMB 3.123 billion with a year-on-year growth of 5.74%. In the end of 2016, the company had a net increase of 1253 stores and the number of accumulated stores reached 5243, among which the main brand Heilan Home reached 4237 stores. Heilan Home tops the 2016 Hurun Brand List in clothing with RMB 11 billion of brand value.
Since the push-out of the brand, “Heilan Home” has triggered a new revolution in Chinese clothing market with the brand new marketing mode of national chain, mega scale and optional men’s wear. With the market position of common price and high quality, product choices with rich categories and the clothing purchasing mode of independent choice, it rapidly won attention from the consumers and shaped the clear and distinct image of “Heilan Home—Man’s Closet”.
Domestic official website: http://www.hla.com.cn/
International official website: http://www.hla.com/
“EICHITOO” is a well-known domestic women’s wear brand integrated with fashion and leisure. Its products are mainly classified into three categories of urban life, urban office and urban fashion. The overall style is fashionable, being low key and simple but detailed.
“Sancanal” owns multiple national patent technologies and won the acknowledgement from mass consumers with its unique quality and service advantages. Among its products, the “Sancanal” worsted is produced with the Australian pure new wool as its main raw materials and applied with world-leading equipment for processing and production. The products has been certified and granted with the China Environmental Labeling. “Sancanal” suits and shirts are featured with group purchase and inherited with the design style of simplicity, elegance, depth and prudence. With the internationally popular European design and the exquisite and rigorous manufacturing technologies, it perfectly shaped the image of new successful persons and became one of the top brands in the domestic premium business wears.
“Hieiika” is a brand of new independent clothing store under Heilan Home and is officially launched in 2013. It attracts the most consumers with its super-scale men’s wear store, rich and complete product categories and the marketing mode of customers’ choice.